Understanding AI Beyond ChatGPT: A Manitoba AI Pathways Workshop
ABOUT EVENT:
Understanding AI Beyond ChatGPT (Beginner)
Speaker: Alex Varricchio, UpHouse
AI is moving quickly. The question for business leaders isn’t whether it matters, it’s where it’s already impacting your organization.
In this workshop, Alex Varricchio, Co-Founder and CEO of UpHouse and Founder of AiEO, will explore how AI is influencing business operations, decision-making, and market visibility – beyond individual tools like ChatGPT.
You’ll explore how artificial intelligence is influencing how teams prioritize work, analyze data and improve efficiency. You’ll also look at how AI-powered recommendations and search are influencing what your next customer sees, trusts, and chooses.
You’ll exit this session with a clearer view of:
- How to show up in AI search results and recommendations before your competition
- Where AI is already embedded in routine business operations
- The strategic risks and opportunities AI presents
- Practical next steps for responsible, business-focused adoption
This event is part of Manitoba AI Pathways, led by the Manitoba Chambers of Commerce in partnership with The Winnipeg Chamber of Commerce and the broader chamber network.
Partners:
PROGRAM
Thursday, March 12, 2026 | 8:30 a.m. – 12:00 p.m.
Delta Hotels by Marriott Winnipeg, 350 St. Mary Ave.
2nd Floor, Charleswood B
REGISTRATION CLOSED
Cost: $25 + tax
To learn more about the benefits of a Chamber membership, including discounted ticket rates, click here.
WHAT YOU SHOULD KNOW
Accessibility: We strive to host inclusive, accessible events that enable all individuals to engage fully. If you require accommodation, please let us know when you register.
ABOUT THE SPEAKER
Alex Varricchio is the Co-Founder and CEO of UpHouse, a B Corp-certified creative and marketing agency, and the Founder of AIEO, an AI Engine Optimization agency focused on how brands show up in AI-driven search and recommendation systems.
His work helps organizations understand how technology is changing visibility, trust and decision-making, translating complex shifts into clear, actionable insight. Alex regularly advises leadership teams and speaks on the evolving role of AI in business.