On an annual basis, Probe Research Inc. conducts interviews for the Manitoba Business Leaders Index (MBLI), an initiative of The Winnipeg Chamber of Commerce and Meyers Norris Penny. In total, 200 CEOs, presidents, business owners and designated senior corporate officers from small, medium and large-sized enterprises are surveyed by telephone in the fall of each year.
The MBLI provides The Chamber with important information on the issues and challenges that most affect business and what business leaders see as possible solutions to their concerns. The results are vital to The Chamber’s lobbying efforts as well as policy development.