With 2017 well underway, businesses are looking for new ways to elevate themselves. What can your company do to boost its brand this year? A solid marketing plan can be a game-changer. Having a story to tell along with that plan, that's even better.
Ryan Kirkness, Owner and marketing coach with freshlook marketing joined The Chamber’s weekly radio show to give us a better idea of the impact a good story can have on your customers.
“That emotional connection with the customer is so important,” he said. “Storytelling is a very emotional marketing technique. It pulls the customer in almost instantly."
Ryan adds, "You not only want to generate more revenue but you also want more people telling the story of your brand. Stories are what people remember."
For a business having trouble finding that creative spark, Ryan gives the following two keys for shaking up your marketing plan:
freshlook marketing provides coaching and consulting to businesses looking to grow. Find out more at freshlookmarketing.ca
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