Winnipeg’s landscape has changed over the last decade. Our skyline now has a new national museum, our zoo is now an international attraction, we have seen growth on our universities campuses, we have new buildings housing some of our most important work, parks that celebrate our history and our provincial citizens have been celebrated across the country for our generosity and our visionary approach to philanthropy.
All of this was done through the dreams of visionaries who imagined the impact philanthropy could make on our province. These campaigns were built in partnership between the private and public sectors with campaign goals built on two key assumptions:
Over the last several years, both the provincial and federal governments have changed how they fund philanthropic projects. As this represents a significant shift in how fundraising is done, the charitable sector finds the need to change their approach to campaigns and fundraising in general.
Consistently, I am asked for my advice on how best to do this. Here are a few of my answers:
With these key approaches, you will be better positioned to have a successful campaign. We absolutely want our community to continue to be known for our visionary campaigns and the programs and projects they create, but we need combine this vision with brilliant fundraising, stewardship and business approaches that ensure that our campaign goals are achieved.