Kiera Fogg, inspired by her mother’s gift-giving and entrepreneurial
nature, turned her love and passion for spirituality into a successful
business. Little Box of Rocks, unique crystal bouquets, is aimed to
build a deeper connection between the giver and receiver. Before Kiera joins
us for our first Toasting Winnipeg of the season, we asked her a few questions
about her inspiration and keys to success.
1. Where did the inspiration of
Little Box of Rocks come from?
The idea for the company came to me
in a moment of inspiration while I was bathing my baby, who was 6-months-old at
the time. It was literally one of those lightning-bolt moments. Suddenly the
name, Little Box of Rocks, popped into my head. I got chills and immediately
knew what it was – that it was sending crystals the way we typically send
flowers. I thought for sure someone had tried it already, but sure enough when
I looked into it, no one had. So I decided I would give it a shot and see if
there was a market for it.
2. Do you remember who you sold your
first crystal bouquet to? Can you describe the feeling you had at that moment?
I LOVE this question, because it
really is such a thrill to have that first customer! In my case, it was my
mother-in-law, and while I appreciated her support a lot, it was way more
exciting when I got my first “stranger order.” I remember in the first month of
business, every time it would happen I would be sure to tell my husband at the
end of the day, “I got a stranger order today!” For me, there really is nothing
more satisfying than having someone I don’t know buy the products that I
dreamed up. It truly is an honour and a privilege.
3. What are the challenges and
advantages to building your business while raising your three young boys?
As any working parent will know,
it’s flat out stressful! Both the kids and the business demand my full
attention, which of course is an impossible dilemma, and so figuring out where
to allocate my time can be a struggle. There is always guilt and that
feeling of not doing enough, but it’s a state of imperfection that I’ve come to
accept and know that it’s just part of the whole juggling act. I think this
acceptance of imperfection is actually one of the advantages of raising three
boys and building a business. I do tend to default to being a bit of a
perfectionist, so it’s helped me to more quickly embrace the attitude of
“precision, not perfection.” I’ve come to learn that I can’t run a succesfull business
and be a perfectionist. Precision, yes. Perfection... get real.
4. If you didn’t create Little Box
of Rocks, what do you think you would be doing?
That’s a tough one. I’d either still
be a really antsy stay-at-home-mom with a burning desire for more, or I’d have
created a different company altogether. I’d like to think the latter, but who
5. What are three factors you
contribute your success and growth to?
A) Being coachable
open-minded and coachable is probably number one. I always say that Winnipeg is
the very best place on earth to start a business. Of course I’m biased and have
never started one somewhere else (ha!), but it truly amazes me the resources we
have in this city for entrepreneurs. Right from day one I’ve made it a priority
to get connected with local organizations that support small businesses, and
I've been extremely fortunate in receiving help and guidance from people who
know much more than me when it comes to many aspects of starting and running a
business. Had I not been open and receptive to new ideas, and been willing to
implement many of them, LBOR would not be what it is today.
Action to the point
of being obsessive
Ok, I know that
being obsessive isn’t helpful ALL the time (like when I rewrap a bouquet 8 times),
but when I get something in my head, it tends not to go away. I have a vision
for LBOR and I am literally obsessed with seeing it come to life. This dictates
the actions I take on a daily basis and how much time and effort I am willing
to put in. I know that the amount of action I invest will show itself in
results, and so I’m committed to doing everything in my power on a daily basis
to see that vision become a reality.
The Universe, miracles, LBOR angels… the general unknown
It might seem
sort of “out there” but we are a business based on spiritual wellness after
all, and there is a life of its own that this business just seems to have. In
the office, whenever something great happens, we like to say that the LBOR
angels are at work again! I think hard work is a key ingredient to success, but
so much of what has happened for my business, I can’t personally take credit
for. Like being included in two celebrity gift-guides in the same month, which
triggered an avalanche of media coverage, and seeing my face spontaneously
appear on eTalk three months into business. I wish I could say that I
orchestrated all of this, but indeed not. Thank you, Universe!!
To hear more about Little Box of
Rocks and Kiera’s story, join us on Wednesday,
Sept. 28 at Toasting Winnipeg.
You can register here.
Toasting Winnipeg is a new breakfast series
that celebrates innovative, original and inspiring business stories in our
city. Our goal is to shine light and
share stories from our membership proving business success is possible,
especially in Winnipeg.